10 Quick Takeaways From Cannes Lions 2024
Sebastian Naum 🎙 Conscious Entrepreneur | Co-Founder of Go Global Agency & Socketbox Media | Top 2.5% Podcast Host | Speaker | Board of Directors, Conscious Capitalism Los Angeles Having just returned from the electrifying experience that is Cannes […]
How to Measure ROI & Value Earned From Influencer Marketing
We’ve been flooded with questions about influencer marketing, so we’re kicking off a blog series to answer your top FAQs. We’ll dive into how we measure success, create budgets, and pick the perfect influencer for maximum ROI. Why Influencer Marketing […]
Wellness Brand Marketing in 2024: Strategies & Tactics for Maximum Conversion
As the wellness industry continues to grow, 2024 presents new opportunities and challenges for brands aiming to maximize conversions. Consumers are increasingly prioritizing their health and well-being, making it crucial for wellness brands to adapt and innovate in their marketing […]
Let’s Talk TikTok Affiliate Program and How Your CPG Brand Can Supercharge Growth
In the ever-evolving digital landscape, staying ahead of the curve is crucial for brands seeking to maximize their reach and impact. One of the most dynamic platforms today is TikTok, and its affiliate program offers an exciting avenue for consumer […]
The Ultimate Luxury Marketing Strategy For Midsize Businesses
In the competitive world of luxury marketing, midsize businesses often find themselves at a crossroads. They must balance the prestige and exclusivity of luxury with the agility and innovative spirit that define their size. Crafting the ultimate luxury marketing strategy […]
Go Global Agency in Forbes – AI, Augmented Reality And CGI Marketing Trends In 2024
We are thrilled to announce that our co-founder, Sebastian Naum, has published an article in the esteemed Forbes magazine. In the article, titled “AI, Augmented Reality And CGI Marketing Trends In 2024,” Sebastian shares his valuable insights on how cutting-edge […]
The TikTok Chronicles: National Security Risk or Silly App?
President Biden just gave the green light to the “Peace Through Strength Act” on April 24 and it’s putting the pressure on ByteDance, the folks behind TikTok, to sell or face the national ban. TikTok’s CEO Shou Zi Chew, dropped […]
The Psychology of Sustainable Consumer Behavior: Strategies for Marketers
Today, we’re diving deep into the fascinating world of the psychology behind sustainable consumer behavior and how marketers can tap into science to influence buying behavior. Close to half of U.S. consumers think that businesses share most of the responsibility […]
Strategies for Maximizing Paid Media and UGC Content for Startups
Calling all startup founders and entrepreneurs! Do you know how to combine the power of user-generated content (UGC) content with paid media? As a purpose-driven marketing agency, we’re all about helping brands grow sustainably while raking in those sweet, sweet […]
How to Avoid Greenwashing in Your Ethical Marketing Strategy
Even sustainable startups and eco-entrepreneurs can get caught up in greenwashing if they’re not careful! As a consumer, there’s nothing worse than picking up a product thinking it’s benefiting your health or the environment only to find out later, it […]