How CPG brands are using TikTok Shop to unlock unprecedented growth In 2026, social commerce won’t just be a trend, it will be the primary engine of digital growth. And TikTok Shop is leading the shift. With record-breaking sales during Black Friday 2025, skyrocketing livestream engagement and the rise of creator-led commerce, CPG brands are rapidly moving from traditional retail strategies to TikTok-native ecosystems where discovery and purchase happen in one continuous flow. The brands winning today understand something fundamental:TikTok Shop is not just another sales channel, it’s a full-funnel ecosystem reshaping consumer behavior. Here’s why TikTok Shop is positioned to dominate social commerce in 2026, and how CPG marketers can leverage this shift. Why TikTok Shop Is Driving the Social Commerce Boom 1. Massive Sales Momentum  TikTok Shop has become a core pillar of ecommerce in the U.S., representing nearly 20% of all social commerce sales in 2025 and generating over $15.8B in annual volume.During BFCM 2025 alone, the platform surpassed $500M in U.S. sales, with livestream-generated purchases increasing 84% YoY. This surge shows that TikTok isn’t just influencing what people like, it’s transforming what and how they buy. 2. The Discovery-to-Purchase Path Is Frictionless Traditional ecommerce requires multiple steps between inspiration and checkout.On TikTok Shop, those steps disappear. A user sees a product in a video → taps → buys → stays on the app.This “scroll-to-buy” experience is exactly what today’s digital consumers prefer, especially Gen Z and younger millennials. For CPG brands, this removes barriers to trial, impulse purchase and product virality. 3. Creator-Driven Commerce Works Better for CPG TikTok Shop amplifies UGC, everyday creators and influencers, making it easier for CPG brands to: Show product usage in real life Demonstrate flavor, texture or utility Trigger craving and impulse buying Test new SKUs or seasonal drops Scale content faster through affiliates From freeze-dried snacks to household staples, categories across CPG are seeing dramatic growth driven by creator-led storytelling. 4. Livestream Shopping Is Reshaping Conversion The 2025 holiday season proved a turning point: TikTok livestreams generated 1.6B views in one weekend. In beauty, food, wellness, and home goods, livestream shopping has become a high-conversion environment where creators demonstrate products, answer questions and offer exclusive bundles.  This format mirrors an interactive QVC, but with authenticity, immediacy and virality built in. Learn More About TikTok Shop and the Future of CPG Growth TikTok Shop is quickly becoming the most influential platform for CPG brands looking to scale awareness, trial and repeat purchase. From creator-led commerce to livestream shopping and TikTok-first product strategies, the brands that adapt now will lead the next phase of social commerce. If you’re ready to understand how top CPG brands are using TikTok Shop to revolutionize growth, we can help you navigate every step,  from setup to strategy to creator activation. Talk to us to explore entering TikTok Shop with your brand. Let’s talk!

How Holiday Shoppers Are Changing in 2025 and What Winning Brands Are Doing About It As we move into 2025, consumer behavior is shifting fast. With inflation pressure and tighter budgets, shoppers are buying fewer items, being more selective, and starting their holiday research earlier than ever. At the same time, expectations are rising: people want frictionless paths to purchase, personalized offers, and richer discovery moments. The brands outperforming this year are those leaning into data-driven personalization, shoppable experiences, and AI-enabled discovery across their full funnel. Below, we share the key trends shaping 2025 holiday commerce along with actionable ways your brand can capitalize on them. 1. Shoppers in 2025 Expect Personalization and Zero-Friction Shoppable Journeys Consumers are more intentional in their spending, and that means generic ads and slow experiences lose fast. The brands winning are the ones turning insights into relevance at scale. Actionable moves: Leverage first-party data to segment high-value shoppers and personalize offers based on intent, recency, affinity and AOV. Make every touchpoint shoppable, from inspiration to checkout, trimming unnecessary steps in the user journey. Prioritize loyalty over clicks. Early shoppers tend to show higher lifetime value, so nurture them with post-purchase flows, rewards and email or SMS personalization. 👉 At GoGlobal, we believe combining analytics, creativity and purpose is what sets winning holiday campaigns apart. 2. Creator-Led Holiday Campaigns Shape 2025 Results This year, influencers are not just awareness amplifiers. They are performance drivers. Between gift-list content, festive takeovers, live shopping events and shoppable social proof, creators are shaping the way people discover and buy gifts. Actionable moves: Collaborate with creators for gift-list content and “holiday moment” videos tailored to your audience segments. Use contextual targeting to reach active gift-searchers such as people looking for “best gifts 2025” or “holiday deals”, and repurpose creator assets across paid and owned channels. Extend reach with live-shopping events or limited drops to drive urgency, exclusivity and repeat engagement. 👉 GoGlobal can position your brand not just for the season but as the brand creators mention when people think about holiday gifts. Turn Holiday Intent Into Revenue The 2025 shopper is selective, intentional and seeking seamless discovery to purchase experiences. Brands that combine high-performance web experiences, smart data segmentation and creator-powered storytelling will own this season’s visibility and conversions. Looking to build a holiday strategy that combines tech, content and performanceLet’s talk. Book a discovery call with GoGlobal. Let’s talk!

How agencies can evolve their web services with AI without waiting to “finish learning” There’s a quiet revolution happening in web development.Agencies are no longer just building websites. They’re designing intelligent digital ecosystems that generate insights, personalise experiences, and improve over time. The biggest misconception is believing that you need to finish all your AI courses before you can start offering something new.You don’t.Innovation begins when you experiment, not when you feel completely ready. Let’s explore how your agency can start integrating AI into real projects right now. 1. Rethink What You Sell The first transformation is not technical, it’s strategic. Stop selling web development.Start selling smart digital solutions. It’s not about changing what you do, but how you communicate it. Before: “We create professional websites with WordPress and Elementor.”Now: “We design intelligent websites that automate tasks, analyse leads and optimise performance.” That shift turns your agency from a service provider into a strategic partner.Clients don’t need to understand how you build it. They want results: faster processes, less manual work and better conversions. 2. Start with Simple AI Layers You Can Implement Today You don’t need complex coding or new certifications to add value.Start small, communicate clearly, and show tangible improvements. AI-generated content.Use ChatGPT or custom GPTs to create SEO-optimised web copy, FAQs and product descriptions.Present it as: “We deliver SEO-ready content in minutes, perfectly aligned with your brand voice.” AI-assisted design.Accelerate prototyping with tools like Framer AI, Relume or Galileo AI.Present it as: “We create interactive demos within 24 hours using AI-powered design tools.” Automated performance insights.Connect GA4 with ChatGPT to generate monthly web performance reports.Present it as: “Your site analyses itself and sends you actionable insights every month.” Each of these upgrades can be added to your current workflow with minimal effort. 3. Add Smart Interactions to Your Websites Once your team gains confidence, move into projects where AI directly interacts with users. Smart forms.Let visitors write freely (“I need a quote for a 50-person event”) and allow AI to interpret and send that data to the right area.Position it as: “Forms that understand what your clients mean.” Custom chatbots.Use Chatbase or Voiceflow to create virtual assistants that answer questions about your client’s services.Position it as: “Your virtual team member, available 24/7 to capture leads and assist customers.” Dynamic landing pages.Personalise messages based on campaign source or location.Position it as: “Each visitor sees the message that converts best, automatically.” These small, functional upgrades can significantly differentiate your agency’s offering. 4. Build the Future: Automated Digital Ecosystems This is where everything connects. Websites, CRMs, analytics and AI working together as one ecosystem. Client dashboards.Offer real-time performance panels powered by AI summaries. Internal automation.Let AI generate briefs, process forms or write weekly updates. AI-as-a-Service.Create private GPTs for clients. For example: “Sales Assistant for [Brand Name]”, trained with their own data to respond to leads and questions. At this level, your agency stops being a development provider and becomes a digital innovation partner. 5. How to Sell Innovation Without Sounding Experimental Clients don’t buy technology, they buy outcomes. Instead of saying “We use AI”, explain what it achieves. “We automate repetitive web tasks so you save hours every week.” “Your website learns from visitor behaviour to improve conversion rates.” “We integrate virtual assistants that respond instantly to your customers.” Create a simple landing page or internal showcase to visualise these features. Seeing a solution in action is far more persuasive than describing it. 6. Redefine Your Role in the Agency You can become the agency’s AI Web Strategist.Someone who doesn’t just build websites but designs systems that integrate automation, data and creativity. Share what you learn with your team.Host short sessions explaining new tools like Make, Framer AI or ChatGPT.Be the person who experiments, connects and translates technology into client value. That’s how you drive real innovation from inside the agency. 7. Start Tomorrow A small, consistent action plan is more valuable than a perfect roadmap. Choose one current or hypothetical client. Add a simple AI-powered feature, like a chatbot or a smart form. Present it internally as an enhancement, not a test. Gather feedback and refine. Keep learning while you apply. Progress and learning go hand in hand. The Real Advantage Most agencies are still waiting for the right moment to adopt AI.The ones who will lead the next wave are already experimenting. Because in digital innovation, the winners are those who build while learning. If your agency is ready to move from websites to intelligent digital systems, let’s talk.We’ll help you design a roadmap that connects strategy, technology and creativity — starting today. Let’s talk!