The TikTok Chronicles: National Security Risk or Silly App?
President Biden just gave the green light to the “Peace Through Strength Act” on April 24 and it’s putting the pressure on ByteDance, the folks behind TikTok, to sell or face the national ban. TikTok’s CEO Shou Zi Chew, dropped
The Psychology of Sustainable Consumer Behavior: Strategies for Marketers
Today, we’re diving deep into the fascinating world of the psychology behind sustainable consumer behavior and how marketers can tap into science to influence buying behavior. Close to half of U.S. consumers think that businesses share most of the responsibility
Kiwi Branding Insights: Trust, Transparency, and the Power of the Silver Fern
In his latest episode, Go Global co-founder Sebastian Naum chats with David Downs to uncover the unique branding strategies of New Zealand. They explore how deeply rooted Māori cultural values such as hospitality (manaakitanga), care for the land (kaitiakitanga), trustworthiness
Social Media Marketing at the Paris 2024 Olympics: Iconic Moments and Key Takeaways
The Paris 2024 Olympics have wrapped up, but the buzz around some of the most iconic marketing moves is just beginning. From athletes doubling as influencers to brands leveraging global visibility, this year’s games were a masterclass in social media
10 Quick Takeaways From Cannes Lions 2024
Sebastian Naum 🎙 Conscious Entrepreneur | Co-Founder of Go Global Agency & Socketbox Media | Top 2.5% Podcast Host | Speaker | Board of Directors, Conscious Capitalism Los Angeles Having just returned from the electrifying experience that is Cannes
How to Measure ROI & Value Earned From Influencer Marketing
We’ve been flooded with questions about influencer marketing, so we’re kicking off a blog series to answer your top FAQs. We’ll dive into how we measure success, create budgets, and pick the perfect influencer for maximum ROI. Why Influencer Marketing
Wellness Brand Marketing in 2024: Strategies & Tactics for Maximum Conversion
As the wellness industry continues to grow, 2024 presents new opportunities and challenges for brands aiming to maximize conversions. Consumers are increasingly prioritizing their health and well-being, making it crucial for wellness brands to adapt and innovate in their marketing
Let’s Talk TikTok Affiliate Program and How Your CPG Brand Can Supercharge Growth
In the ever-evolving digital landscape, staying ahead of the curve is crucial for brands seeking to maximize their reach and impact. One of the most dynamic platforms today is TikTok, and its affiliate program offers an exciting avenue for consumer
The Ultimate Luxury Marketing Strategy For Midsize Businesses
In the competitive world of luxury marketing, midsize businesses often find themselves at a crossroads. They must balance the prestige and exclusivity of luxury with the agility and innovative spirit that define their size. Crafting the ultimate luxury marketing strategy
Go Global Agency in Forbes – AI, Augmented Reality And CGI Marketing Trends In 2024
We are thrilled to announce that our co-founder, Sebastian Naum, has published an article in the esteemed Forbes magazine. In the article, titled “AI, Augmented Reality And CGI Marketing Trends In 2024,” Sebastian shares his valuable insights on how cutting-edge