This clean ingredient pet brand from New Zealand came to us with one main goal in mind: increase their traffic and sales on Chewey.com. Not to toot our horn, but we definitely went beyond the ask. We orchestrated a highly successful influencer marketing campaign. Our team collaborated with various influencers and content creators across the US, forging strong relationships with them on behalf of the brand. Through strategic partnerships and engaging content, we were able to surpass our KPIs of driving significant awareness and sales to chewy.com with great bonus product reviews. The influencers we worked with were passionate about the brand, and their content reflected that enthusiasm. We were able to repurpose the creative content they produced, sharing it across Addiction Pets’ social media channels and leveraging it for future campaigns. By building strong relationships with these creators, we helped Addiction Pets create a lasting impact that extended beyond the scope of the campaign itself.